CRM Full Form, what is CRM?, what is the use of CRM?, what are the Advantages of CRM?, how many types of CRM are there. How CRM works If you are looking for answers to these questions related to CRM, then this post is for you.
Today I am going to give you information about CRM in this post. I hope that you will find whatever you want to know about CRM in this post. If you want to understand well about CRM, then do a complete read of this post.
Friends, if you have Relation from Online Marketing and Computer Field, then this thing must have come to your mind while doing Internet Surfing or Online Marketing. Why do they advertise the same product on those online shopping websites. Which you have previously searched on a website.
If you are not from this field, then you must be wondering how this would happen. This is a common word for an MBA or a person with a relationship with Marketing. Who would have heard about CRM. So let's know what is CRM Full Form and what is CRM?.
CRM Full Form
CRM Full Form Customer Relationship Management . In Hindi it means ग्राहक संबंध प्रबंधन . The job of CRM is to easily understand and handle the relationships between us and the customer. It is very important to increase the growth of any organization.
What is CRM?
Any CRM is designed to communicate company information to customers. Including company website, email, phone number, products, services, live chat etc. It also provides detailed information about customers such as their personnel details, phone numbers, purchasing history, comments, advice etc.
CRM means if we put the right words, any organization has to handle relationships with its customers very well. By working with the help of CRM, our relationship gets better with our customers.
If no business is able to form good relationships with its customers, then that business is not able to increase much. With the help of CRM (Customer Relationship Management ), we get a very good chance to learn about the customer. And we already know about the customer what kind of product the customer wants from us
What are the types of CRM?
C. R. M. creates data like, dislike and according to their needs of their customers in any company. Then analyses that data and sends the product of the customer's choice to its customer. There are three types of CRM.
- Operational CRM : - In this CRM, we take care of all these things, how to connect with the customer and how to advance our business.
- Analytical CRM : - In this, the need, choice and choice of the customer are analyzed.
- Collaborative CRM : - It is communicated directly to the customer. So that they can get their feedback.
What are the benefits of CRM ?
- Business growth from CRM increases Revenue.
- This increases our product sales.
- Our relationship with the customer improves
- It takes time and cost to make any product.
- It also helps in understanding the business as well as the customers and also the team members of the business.
- Improved Customer Experience - Better Customer Experience.
- This makes the analysis of data and reports very good.
Features of CRM
- Find out customer needs
- What is our customer's response i.e. feedback
- Customer satisfaction
- Build good customer relationships
How CRM works
Friends, when searching for a product on different online shopping websites. So that data is saved in the website's Search History. After that when we search for that product and leave it without buying.
And then if you are doing your work by opening another website, then we keep showing advertisements of the same product. That product is then shown to us with different Offers so that the product we buy. And when we buy that product, then the advertisement of that product stops coming.
We can call this a marketing plan of a company. And this system is called CRM - Customer Relationship Management . In which we keep an eye on the customer and sell the products he likes by selling some offers and low prices.
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